When designing EDMs, collection pages, or product grids across your Shopify store, one small decision has an outsized impact on how professional your site feels... How many products you display per row. It sounds minor, but getting this wrong is one of the most common causes of: Broken-looking layouts Awkward spacing on mobile Grids that “almost” look right but never quite do The short rule is simple: Use 2, 4, 6, or 8 products and always match your column settings for mobile

Why Most Founders Send the Wrong Emails to the Wrong People Here's something I see constantly: founders spend hours crafting the perfect email, obsess over the subject line, get the design just right, then blast it to their entire list and wonder why results are mediocre. The email wasn't the problem. The audience was. Segmentation is the difference between sending relevant messages that drive revenue and sending noise that trains people to ignore you. It's also one of the mo