Why Most Founders Send the Wrong Emails to the Wrong People Here's something I see constantly: founders spend hours crafting the perfect email, obsess over the subject line, get the design just right, then blast it to their entire list and wonder why results are mediocre. The email wasn't the problem. The audience was. Segmentation is the difference between sending relevant messages that drive revenue and sending noise that trains people to ignore you. It's also one of the mo