Why Email Still Wins (And Why Most Brands Waste It) Let me be direct: email marketing is the most profitable channel you'll ever build for your ecommerce business. Not social media. Not paid ads. Not influencer partnerships. Email. At Basic Barista, email consistently generates a huge percentage of our monthly revenue. The kicker? It costs almost nothing to send. No ad spend. No algorithm changes. No platform taking a cut (for the most part). Yet most ecommerce founders I tal

Why Most Founders Send the Wrong Emails to the Wrong People Here's something I see constantly: founders spend hours crafting the perfect email, obsess over the subject line, get the design just right, then blast it to their entire list and wonder why results are mediocre. The email wasn't the problem. The audience was. Segmentation is the difference between sending relevant messages that drive revenue and sending noise that trains people to ignore you. It's also one of the mo

Christmas, Black Friday, Holiday Season and EOFY are the busiest time for customers inbox. But does this mean you should sit by and watch as your competitors send thousands of emails to your customers? In this article we'll stay away from delving too much into Email Copy and focus around data that we found and what this means about sending too many emails? Before we begin I want to offer an explanation as to why we're discussing this in the first place. When I started my firs